About Blue Tree!

There is an increasing number of young adults living in debt with minimal financial knowledge and so the need to improve the financial capability of the next generation is now more important than ever.


With this new capability, kids who learn about money will grow up to be more confident, have higher self-esteem and less money worries.


Mission of Blue Tree:


Empower parents to teach their kids how to form life changing money habits and the basics of all money related topics that they will need to be financially secure when they become adults. All this to be done in an engaging way!

How we help parents:

  1. Weekly blogs covering different money related topics - subscribe here

  2. Habit Maker tool - The Smart Piggy Bank - find out more here

  3. Company Workshops to help their employees - find out more here

The Blue Tree Name 


The Blue Tree name supports with helping kids visualise money. Money is a tree's seeds. Most people simply trade the seeds they earn for goods and services. Choosing to plant (invest) some of those seeds (money) will, however, grow trees (Blue Trees). As trees grow they produce more seeds which can be planted. Before long there will be a whole forest.

We want all kids to become adults with their own Blue Tree Forest.

Meet The Founder

Will Rainey, FIA

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I am a qualified actuary, industry conference speaker and an award winning* investment consultant. I have lived in the UK and Asia, working across continents helping retirement funds, central banks, insurance companies and governments outperform their strategic investment objectives.

As a father of two young, beautiful and inquisitive daughters, ​I have always tried to make sure they feel comfortable talking about money. My aim is that my kids head into adulthood fully prepared and understand that whilst money isn't the driver of happiness, it can provide more options and that means more freedom. 

I hope to help as many parents as possible train their kids about money and make a real difference in their lives.

* Investment Actuary of the Year 2015 - Actuarial Post