About Blue Tree!

Blue Tree provides a way for you to help you prepare your kids for their own financial future and to avoid financial stress.

We are concerned at how over half of current young adults have no savings*, our kids' will need more money than any generation before them as cost of housing and education continues to rise and, that money is the number one cause of stress in young adults.

We know that investing whilst kids are young means there is time to grow a pot of money, so they start adulthood with resources which many young adults do not have, also relieving stress.

The blogs are here to help parents, like you, train their kids to become Financial Superheroes. We also provide information and tools to help parents invest for their kids. Our Blue Tree Sharing Tool allows parents to share one investment account with their kids and allow them to see their Blue Tree forest grow. Find out more at www.bluetreesavings.com.

​* Office of National Statistics (ONS) in the UK stated that slightly over half of 22-29 year olds have no savings whatsoever (2018).

The Blue Tree Name 


The Blue Tree name supports with helping kids visualise money. Money is a tree's seeds. Most people simply trade the seeds they earn for goods and services. Choosing to plant (invest) some of those seeds (money) will, however, grow trees (Blue Trees). As trees grow they produce more seeds which can be planted. Before long there will be a whole forest.

We want all kids to become adults with their own Blue Tree Forest.

Meet The Founder

Will Rainey, FIA

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I am a qualified actuary, industry conference speaker and an award winning* investment consultant. I have lived in the UK and Asia, working across continents helping retirement funds, central banks, insurance companies and governments outperform their strategic investment objectives.

As a father of two young, beautiful and inquisitive daughters, ​I have always tried to make sure they feel comfortable talking about money. My aim is that my kids head into adulthood fully prepared and understand that whilst money isn't the driver of happiness, it can provide more options and that means more freedom. 

I hope to help as many parents as possible train their kids about money and make a real difference in their lives.

* Investment Actuary of the Year 2015 - Actuarial Post

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